ICIG 2021

The International Corporate Identity Group (ICIG) was founded in 1994 and formally launched at the House of Lords in London in January 1996. Professor John Balmer is the ICIG Chairman and its founder and he has individually and collaboratively organised annual symposia with ICIG colleagues since its launch. Today we ICIG is a diverse and informal community of scholars and business professionals. Our members and supporters hail from various disciplines and industries. We share a common interest in advancing knowledge and influencing practice in the domain where research, scholarship, and best-practice is focused upon an integration of the interrelated corporate/organisation-level concepts of identity, image, reputation, culture, corporate social responsibility (CSR) through marketing, branding and communication. Such an integration represents a relatively new phase of strategic communication and marketing thought which has been termed corporate/organisational marketing. https://www.icig.org.uk/

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