ICIG 2019

4.-6. Juni 2019 in Durham (United Kingdom)

Das ICIG 2019 findet vom 4.-6. Juni 2019 in Durham (United Kingdom) statt.

Mehr Informationen finden Sie unter der Website: https://www.icig.org.uk/symposium-2019-welcome-1/

 

The International Corporate Identity Group (ICIG) was founded in 1994 and formally launched at the House of Lords in London in January 1996. Professor John Balmer is the ICIG Chairman and its founder and he has individually and collaboratively organised annual symposia with ICIG colleagues since its launch.

 

Today we ICIG is a diverse and informal community of scholars and business professionals. Our members and supporters hail from various disciplines and industries. We share a common interest in advancing knowledge and influencing practice in the domain where research, scholarship, and best-practice is focused upon an integration of the interrelated corporate/organisation-level concepts of identity, image, reputation, culture, corporate social responsibility (CSR) through marketing, branding and communication. Such an integration represents a relatively new phase of strategic communication and marketing thought which has been termed corporate/organisational marketing.

 

https://www.icig.org.uk/

News, Blog:
ICIG 2019
4.-6. Juni 2019 in Durham (United Kingdom)
mehr..
Neue Publikationen von Dr. J. Kernstock:
Behavioral Branding, wie Mitarbeiterverhalten die Marke stärkt, 3. Aufl., Gabler Wiesbaden 2012, mit Torsten Tomczak, Franz-Rudolf Esch und Andreas Herrmann
mehr..
 
Diese Seite empfehlen Diese Seite drucken